At Tango, we’re all about giving our members more ways to connect, be social and have fun.
Now there’s another way to do it with Zynga’s Words With Friends, the world’s number one word-game. We’re collaborating with Zynga to make it easy for players to access their Tango friends so they can play Words With Friends together.
Words With Friends by Zynga is a word-building game that challenges players to create the highest-scoring words while playing against friends, family, or random opponents. Launched in July 2009, and named by Apple as the App Store’s No. 1 free game of all time, Words With Friends remains the most popular online word game with an estimated 55 million matches being played around the world at any given moment.
We’re excited about this opportunity, not only because we’re big fans of this game, but also because it means Words With Friends players now have one more way to find friends to outsmart in a fun word competition.
This is the first integration for Tango with a game at this scale with millions of players. We know firsthand that people are eager to connect with other players on a social level, and this integration showcases another way to do it. It also serves as a great example of how messaging apps and games can work together to create more fun and rewarding experiences for players.
It’s easy to get started. Download Words With Friends for free on the App Store or on Google Play. From the “Start a Game” screen, choose “Tango Friends,” select who you want to invite, and then it’s time to Tango! Or if a Tango member already has the Words With Friends game installed, they can invite a friend to play and start a game right from within the Tango app.
Last week during Tango’s funding announcement, we shared that Tango crossed an important milestone – 200 million registered members and 70 million monthly active users. This milestone is more than a metric – it’s a reminder of the global footprint of Tango, and the connection people are having because of the service we provide.
We’ve put together this infographic to help capture this accomplishment and tell you more:
Our members are very important to us here at Tango, and we’d like to thank each of you for helping build Tango into what it is today.
It’s been really great to hear about how members have relied on Tango to stay in touch with friends and family. Take for example, Amit Mathur, who has 15 family members across three generations and seven states using Tango to stay connected.
If you have a personal story to share about how Tango is a part of your life, we’d love to hear about it. And we’d like to hear more about how you are using Tango and what it’s doing for you. Please share your favorite Tango moment using our Member Story form.
We launched Tango in September 2009 out of the personal need to stay connected to our own families. It helped tremendously that both of us came from deep video technology backgrounds and had strong entrepreneurial spirits. But it was the emotional connection with family living in other parts of the world that inspired our mission here at Tango. Back then we felt that free online communication through texts, voice and video calls would remove barriers and change the world. The world agreed: we signed up our first million members in the first 10 days after launch.
Since then, we have been on quite a journey. The sheer power of free communication has changed the way we connect with others. Today, the amount of texting from over-the-top messaging apps surpasses carrier SMS. We’re proud that Tango has become a part of this industry disruption and even more excited that Tango has become a preferred place for our members to communicate and share with friends and family.
While we’ve made progress on our mission to enable people to communicate, share and feel more connected, we are just beginning to scratch the surface of what’s possible. The opportunity for Tango goes well beyond just providing a messaging app for free communications. We see an even bigger opportunity – one where people can have access to free communication, social networking features and enjoyable content – all within a single platform.
Over the past eight months, Tango has evolved. We’ve introduced a content platform that is now home to more than 30 games. We’ve introduced new social networking features that allow members to share updates or photos and to find new friends. And we’ve introduced social music sharing through integration with Spotify, which means members can now send each other songs.
Quite honestly, the results have blown us away. We’re excited by the 2x increase in daily engagement since last July. And we love it that our members are huge fans of music and love to send hundreds of millions of songs to their friends through Tango. These changes are reflected in huge growth in registered users: over the last year we’ve doubled to more than 200 million.
The way we see it, this is just the beginning for Tango. We believe that messaging apps will fundamentally change the way content and services are distributed. We are very excited to continue to build upon our foundation of free communications, while extending into new growth areas in social networking and content. We know that we can’t do it on our own, and for that reason, we couldn’t be more excited to announce our newest investor, Alibaba Group.
Together with some of our prior investors, Alibaba has lead a $280 million Series D funding round. As part of this financing, Michael Zeisser from Alibaba will join our Board of Directors. We welcome Alibaba’s investment in Tango. We know that we will be able to benefit from Alibaba’s expertise.
There’s lots more ahead, so stay tuned. For now, check out more info from our press release about the funding, and from this video clip:
All our best,
Uri and Eric